Project Description
20 years @brooklynindustries #Repost @brooklynindustries (@get_repost)
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Brooklyn Industries is turning 20 this year. Lexy Funk and I launched Brooklyn Industries at a factory we lived and worked in Williamsburg early 1998. We were two conceptual artists looking for an outlet for our ideas, we first started with a video production studio which doubled as my art studio in Chelsea, where I launched our first brand @Crypto96. Crypto’s first project was making messenger bags for NYC bike messengers out of discarded NYC billboards. We quickly grew out of our studio in Chelsea and moved into and old factory in Williamsburg where we ended up living and working 24/7. Williamsburg was an industrial waste land, populated by Polish immigrants and artists. We had local kids skating outside the factory, they were curios about what we made and starting hanging out in the factory. We soon became friends with them and around the same time we were thinking of launching a T-shirt brand reflecting our lifestyle, living and working in a factory in Brooklyn. Lexy came up with the name and I drew up the skyline logo from our rooftop. We first made a t-shirt and some stickers, showed to our captive audience, the skater kids and they loved it. Each got a T-shirt and some stickers. Next thing we know is the neighborhood was plastered with our stickers. 20 years and many ups and downs later the brands is alive and ready to kick. Going through the archives this weekend, I ran into friends who helped make this brand. @brianwillette did the first ever campaign as his master thesis. We were so fresh, full of hope and optimism about the future. Here we are 20 years later arrived at the future and looking forward to the next 20 years!
Photo taken at: Brooklyn Industries Park Slope